Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! / Fred E. Hahn ; with Tom Davis, Bob Killian, and Ken Magill.
Do-it-yourself advertising & promotion
Hahn, Fred E
- 3rd ed.
- Hoboken, N.J. : J. Wiley, c2003.
- xxxi, 324 p. : ill. ; 26 cm.
"Updated information on branding, advertising on the Internet, and in yellow pages"--Cover.