Berry,Michael J <br/><br/>
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management 
Michael J.A. Berry 
 - rev.ed. 
 - Canada  Wiley Publishing, Inc  2004 
 - 672p.:  ill. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0471470643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technology
<br/><br/><label>Dewey Class. No.: </label>658.4 BER