Rud,Olivia P <br/><br/>
Data Mining Cookbook  Modeling Data for Marketing, Risk, and Customer Relationship Management 
Olivia Parr Rud 
 - rev.ed. 
 - NEW YORK  y John Wiley & Sons, Inc.  2001 
 - 429p.:  ill. 
<br/><br/> includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Technology
<br/><br/><label>Dewey Class. No.: </label>658.4 RUD