KOTLER PHILIP <br/><br/>
PRINCIPLE OF MARKETING  SECOND EUROPEAN EDITION 
KOTLER PHILIP, GARY ARMSTRONG, JOHN SAUNDERS and VERONICA WONG 
 - rev.ed 
 - LONDON  Prentice Hall Inc.  1999 
 - xxi,1036p.:  ill. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0132622548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education--Technology
<br/><br/><label>Dewey Class. No.: </label>658 KOT