TY  - BOOK
AU  - Ingram,Andrew
AU  - Barber,Mark
TI  - An advertiser's guide to better radio advertising: tune in to the power of the brand conversation medium 
SN  - 0470012927 (pbk. : alk. paper)
AV  - HF6146.R3 I45 2005
U1  - 659.14209421 ING  22
PY  - 2005///
CY  - Hoboken
PB  - Wiley
KW  - Capital (Radio Station : London, England)
KW  - History
KW  - LBC (Radio Station : London, England)
KW  - Radio advertising
KW  - Great Britain
KW  - Radio broadcasting
N1  - Includes bibliographical references and index
UR  - http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=254f373b6baa443d2402fbd0334dd2ef
ER  -