Ingram, Andrew. <br/><br/>
An advertiser's guide to better radio advertising :  tune in to the power of the brand conversation medium / 
Andrew Ingram and Mark Barber. 
 - Hoboken :  Wiley,  c2005. 
 - xvi, 216 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470012927 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2005005166 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Capital (Radio Station : London, England)--History.<br/>LBC (Radio Station : London, England)--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising--Great Britain.<br/>Radio broadcasting--Great Britain.
<br/><br/><label>LC Class. No.: </label>HF6146.R3  / I45 2005 
<br/><br/><label>Dewey Class. No.: </label>659.14209421 ING