TY  - BOOK
AU  - DAVID, Fred R
AU  - Forest R. David
TI  - Strategic management: a competitive advantage approach, concepts and cases 
SN  - 9781292148496
U1  - 658.4012 DAV 22nd ed.
PY  - 2017///
CY  - New York
PB  - Pearson Education Ltd.
KW  - Management
KW  -    Marketing -- Management.
N1  - Includes index
N2  - This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers
ER  -