DAVID, Fred R <br/><br/>
Strategic management :  a competitive advantage approach, concepts and cases / 
Fred R. David and Forest R. David. 
 - 16th ed.  Global ed. 
 - New York :  Pearson Education Ltd.,  c2017. 
 - 680p. :  ill. (some col.) ;  28cm. 
<br/><br/> Includes index 
<br/><br/> This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers. 
<br/><br/><label>ISBN: </label>9781292148496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>   Marketing -- Management. 
<br/><br/><label>Dewey Class. No.: </label>658.4012 DAV