Pearson custom business resources /
compliied by Vipul Bhatt
- Boston : Pearson, c2012.
- ii, 422p. : ill. (some col.) ; 28cm.
Includes index
Custom edition for the course MARKETING 4220, Consumer behavior, University of Missouri--Columbia. Chapters selected from Consumer behavior: buying, having, and being, tenth edition by Michael R. Solomon, 2013.