BHATT, Vipul

Pearson custom business resources / compliied by Vipul Bhatt - Boston : Pearson, c2012. - ii, 422p. : ill. (some col.) ; 28cm.

Includes index

Custom edition for the course MARKETING 4220, Consumer behavior, University of Missouri--Columbia. Chapters selected from Consumer behavior: buying, having, and being, tenth edition by Michael R. Solomon, 2013.

978-1-256-55426-4


Consumer behavior -- Textbooks. Market surveys. Consumer behavior.

339 BHA