The media of mass communication / John Vivian.
Material type:
TextPublication details: Boston : Pearson, c2013.Edition: 11th edDescription: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN: - 9780205029587 (pbk.)
- 0205029582 (pbk.)
- 302.23 VIV 23
- P90 .V53 2013
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Social Science | 302.23 VIV (Browse shelf(Opens below)) | Available | 00013694 | |
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Books
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CUoM Library General Stacks | Social Science | 302.23 VIV (Browse shelf(Opens below)) | Available | 00009776 |
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| 302.23 TUR Media today : mass communication in a converging world / | 302.23 TUR Media today : mass communication in a converging world / | 302.23 VIV The media of mass communication / | 302.23 VIV The media of mass communication / | 302.23 VIV The media of mass communication / | 302.23 VIV The media of mass communication / | 302.23072 SWA The illustrated guide to the mass communication research project / |
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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