So you want to franchise your business Harold Kestenbaum and Adina M. Genn
Material type:
- 139781599181899
- 22nd ed. 658.8708 KES
Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8708 KES (Browse shelf(Opens below)) | Available | 00005867 |
Includes index
Chapter 13: Dealing with Recalcitrant FranchiseesChapter 14: Best PRactices of Top Performing Franchisees; Chapter 15: Creating an Exit Strategy; Appendix A; Appendix B; Appendix C; Glossary; About the Authors; Index; No B.S. Grassroots Marketing, Book Excerpt; Preface; Chapter 5: Taking It to the Streets. Neighborhood Marketing Strategies; Contents.
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