International marketing / Philip R. Cateora.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, c1990.Edition: 7th edDescription: xxiii, 870 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.848 CAT (Browse shelf(Opens below))	Available	00005859

Includes bibliographical references (p. 846-852) and indexes.

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