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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003.Edition: 4th edDescription: xxix, 713 p. : ill. (some col.) ; 28 cmISBN: - 0130337161
- 658.83 MAL 22nd ed.
- HF5415.2 .M29 2003b
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.83 MAL (Browse shelf(Opens below)) | Available | 00005757 |
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| 658.83 CRI The marketing research process / | 658.83 HOY Consumer behavior / | 658.83 MAL Basic marketing research : a decision-making approach / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MCD Marketing research essentials / | 658.83 ZIK Exploring marketing research / | 658.8302854678 FOR Internet marketing intelligence : research tools, techniques, and resources / |
Includes bibliographical references and indexes.
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