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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, c2010.Description: xxxix, 691 p. : ill. (some col.) ; 27 cmISBN:
  • 9780077503833
Subject(s): DDC classification:
  • 658.8 PER 22nd ed.
LOC classification:
  • HF5415 .B35 2013
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Item type Current library Collection Call number Status Barcode
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.8 PER (Browse shelf(Opens below)) Lost 00002857

Includes index.

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