Marketing / Courtland L. Bovee, Michael J. Houston, John V.Thill

By:

BOVEE, Courtland L

Contributor(s):

Material type: Text

TextSeries: (McGraw-Hill/Irwin series in marketing)Publication details: New York : McGraw Hill, c1995.Description: xxiv, 721p. : ill.(some col.) ; 28cmISBN:

0070068798

Subject(s):

DDC classification:

22nd ed. 658.8 BOO

Summary: This program on marketing will give you tips such as advertising, branding, social networking, and some other unconventional, creative means of marketing.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 BOO (Browse shelf(Opens below))	Available	00005928

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Includes bibliography and index

This program on marketing will give you tips such as advertising, branding, social networking, and some other unconventional, creative means of marketing.

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