Marketin management : strategy and action / Henry Assael

By:

ASSAEL, Henry

Material type: Text

TextPublication details: Massachusetts : Kent Publishing, c1985.Description: xix, 750p. : ill. ; 24cmISBN:

0534047882

Subject(s):

DDC classification:

22nd ed. 658.8 ASS

Summary: Summary: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 ASS (Browse shelf(Opens below))	Available	00005708

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Includes bibliography and index

Summary:
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK's leading authorities in the sector.

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