Strategic analysis and action / Marry M. Crossan, Joseph N. Fry, J. Peter Killing.

By:

CROSSAN, Mary M

Contributor(s):

Material type: Text

TextPublication details: Toronto : Pearson, c2005.Edition: 6th edDescription: xv, 247 p. ; ill.; 24 cmISBN:

0131278223

Subject(s):

DDC classification:

22nd ed. 658.4012 CRO

Summary: This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively with strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.4012 CRO (Browse shelf(Opens below))	Available	00005876
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.4012 CRO (Browse shelf(Opens below))	Available	00005877
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.4012 CRO (Browse shelf(Opens below))	Available	00005878

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Previous	658.4012 CRA Crafting and executing strategy : the quest for competitive advantage : concepts and cases /	658.4012 CRO Strategic analysis and action /	658.4012 CRO Strategic analysis and action /	658.4012 CRO Strategic analysis and action /	658.4012 DAV Strategic management : a competitive advantage approach, concepts and cases /	658.4012 DAV Strategic management : a competitive advantage approach, concepts and cases /	658.4012 DES Strategic management : text and cases /	Next

Includes bibliography and index

This book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively with strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.

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