Ethics in marketing / N. Craig Smith, John A. Quelch

By:

SMITH, N. Craig

Contributor(s):

John A. Quelch

Material type: Text

TextPublication details: New York : McGraw-Hill, c1996.Description: xvi, 838p. ill. ; 23cmISBN:

0-256-25903-8

Subject(s):

Marketing. Business ethics

DDC classification:

22nd ed. 174.4 SMI

Summary: "Ethical Marketing" examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Philosophy/Psychology/Ethics	174.4 SMI (Browse shelf(Opens below))	Available	00008404
Books	CUoM Library General Stacks	Philosophy/Psychology/Ethics	174.4 SMI (Browse shelf(Opens below))	Available	00008405

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Previous	174.4 MEL Business ethics in action : managing human excellence in organizations /	174.4 SLO Sloan : management review	174.4 SMI Ethics in marketing /	174.4 SMI Ethics in marketing /	174.4 TRE Managing business ethics :	174.4 TRE Managing business ethics :	174.4 VEL Business ethics : concepts and cases /	Next

Includes bibliography and index

"Ethical Marketing" examines a range of issues that marketing managers face. The book begins with a discussion of relevant ethical concepts and theories. Chapters are devoted to ethics in marketing research and target marketing, product issues, channels and pricing questions, advertising and marketing on the Internet, and selling. The volume concludes with a chapter on implementing ethical marketing through corporate policies and culture.

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