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Marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: - 0130336297
- 0536720711
- 658.8 KOT 22nd ed.
- HF5415.13 .K64 2003
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 KOT (Browse shelf(Opens below)) | Available | 00005668 | |
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Books
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 KOT (Browse shelf(Opens below)) | Available | 00013065 | |
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Books
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 KOT (Browse shelf(Opens below)) | Available | 00002797 |
Browsing CUoM Library shelves, Shelving location: General Stacks, Collection: Business Management/Accounting/Marketing Close shelf browser (Hides shelf browser)
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management : analysis, planning, and control / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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