The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
Material type:
TextPublication details: New York, NY : AMACOM, American Management Association, c2010.Description: xiii, 239 p. ; 26 cmContent type: - text
- unmediated
- volume
- 9780814415252
- 0814415253
- Handbook of public relations
- Public relations
- 659.2 DIL 22
- HD59 .D558 2010
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 659.2 DIL (Browse shelf(Opens below)) | Available | 00014928 |
Includes bibliographical references and index.
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
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