Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: - 9780132102926
- 0132102927
- 658.8 KOT 22
- HF5415.13 .K64 2012
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 KOT (Browse shelf(Opens below)) | Available | 00013766 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KUR Contemporary marketing / | 658.8 LAM MKTG2 / | 658.8 LAS Essintials of marketing / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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