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Organizational listening for strategic communication : building theory and practice / edited by Katie R. Place.

Contributor(s): Material type: TextTextSeries: Routledge research in public relationsPublisher: New York : Routledge, Taylor & Francis Group, 2023Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781000890655
  • 9781003273851
Subject(s): Additional physical formats: Print version:: Organizational listening for strategic communicationDDC classification:
  • 658.45 ORGĀ 23/eng/20230424
LOC classification:
  • HD30.3
Summary: "Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.45 ORG (Browse shelf(Opens below)) Available 00012803

Includes bibliographical references and index.

"Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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