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Marketing management : analysis, planning, and control / Philip Kotler.
Material type:
TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984.Edition: 5th edDescription: xxi, 792 p. : ill. ; 25 cmISBN: - 0135579279
- 658.8 KOT 22
- HF5415.13 .K64 1984
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 KOT (Browse shelf(Opens below)) | Available | 00012767 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management : analysis, planning, and control / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Includes bibliographical references and indexes.
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