Consumer behavior : building marketing strategy / David L. Mothesbaugh, Del I. Hawkins; Contributing Authors, Linda L. Mothersbaugh, Gail Tom

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TextPublisher: New York, NY : McGraw-Hill Education, 2016Edition: 13th edDescription: xxiv, 786 p. : color ill. ; 26 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.83420973 MOT (Browse shelf(Opens below))	Available	00012469
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.83420973 MOT (Browse shelf(Opens below))	Available	00012470
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.83420973 MOT (Browse shelf(Opens below))	Available	00012401

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Previous	658.834 SCH Consumer behavior /	658.8342 SOL Consumer behavior : buying, having, and being /	658.83420973 MOT Consumer behavior : building marketing strategy /	658.83420973 MOT Consumer behavior : building marketing strategy /	658.83420973 MOT Consumer behavior : building marketing strategy /	658.84 AND International marketing : case studies from Tanzania /	658.84 AND International marketing : case studies from Tanzania /	Next

Hawkins's name appears first on earlier editions.

Includes index.

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