Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
Material type:
- text
- unmediated
- volume
- 9781292402727
- 650.072 SAU 22
- HD30.4 .S28 2023
Item type | Current library | Collection | Call number | Status | Barcode | |
---|---|---|---|---|---|---|
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 650.072 SAU (Browse shelf(Opens below)) | Available | 00012161 |
Includes bibliography and index
Includes bibliographical references and index.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
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