Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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Material type: Text

TextPublication details: Boston : Pearson, c2013.Edition: 4th edDescription: xxviii, 562p. : ill. : (some col.) ; 28cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.827 KEL (Browse shelf(Opens below))	Available	00011850
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.827 KEL (Browse shelf(Opens below))	Available	00011849
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.827 KEL (Browse shelf(Opens below))	Available	00011848

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Previous	658.812 MUT Customer relationship management : Electronic Customer Care in the New Economy /	658.8127 KUM Customer Relationship Management : Concept, Strategy, and Tools /	658.827 HOW Branded for success : the entrepreneur's quick-start guide to making a profitable, lasting impression /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.827 STR Strategic brand management : Building, measuring, and managing brand equity /	Next

Includes bibliographical references and index.

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