Digital marketing : strategic planning & integration / Annmarie Hanlon.
Material type:
TextPublisher: Los Angeles ; London : SAGE, [2022]Copyright date: ©2022Edition: Second editionDescription: xvii, 454 pages : illustrations (chiefly color) ; 25 cmContent type: - text
- unmediated
- volume
- 9781529742817
- 1529742811
- 9781529742800
- 1529742803
- 658.87202854 HAN 23
- HF5415.1265 .H35775 2022
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
eBooks
|
eBooks eBooks | Business Management/Accounting/Marketing | 658.87202854 HAN (Browse shelf(Opens below)) | Available | BMFL24040130 |
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Originally published: 2019.
Includes bibliographical references and index.
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.
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