Advertising and promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch
Material type:
FilmPublication details: United States : President and Fellows of Harvard College, 2019Edition: 12th edDescription: 1 videocassette of 1 : sd., col. ; 3/4 in. viewing copyDDC classification: - 22 658 BEL
- VBD 1789 (viewing copy)
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
eBooks
|
eBooks eBooks | Business Management/Accounting/Marketing | 658 BEL (Browse shelf(Opens below)) | Available | BMFL23110009 |
Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598.
Per COPICS record: "a compilation of 91 commercials".
Reference sources used: COPICS data base & copyright data sheet.
viewing copy;
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