Marketing research for managers / Sunny Crouch, Matthew Housden.

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TextPublication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003.Edition: 3rd edDescription: xvi, 372 p. : ill. ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.83 CRO (Browse shelf(Opens below))	Available	BMFL23080867

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Previous	658.823 BLA Brands that rock /	658.827 HAI Brand failures : the truth about the 100 biggest branding mistakes of all time /	658.827 KEL Strategic brand management : a European perspective /	658.83 CRO Marketing research for managers /	658.83 PAT Experiment-research methodology in marketing : types and applications /	658.85 CAS Selling : building partnerships /	658.85 COS The science of sales success : a proven system for high-profit, repeatable results /	Next

Includes bibliographical references and index.

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