Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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Material type: Text

TextPublication details: London ; Sterling, VA. : Kogan Page, 2003.Description: viii, 310 p. ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.827 HAI (Browse shelf(Opens below))	Available	BMFL23080853

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Previous	658.812 ROB Customer relationship management : how to turn a good business into a great one! /	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications /	658.823 BLA Brands that rock /	658.827 HAI Brand failures : the truth about the 100 biggest branding mistakes of all time /	658.827 KEL Strategic brand management : a European perspective /	658.83 CRO Marketing research for managers /	658.83 PAT Experiment-research methodology in marketing : types and applications /	Next

Includes bibliographical references (p. [301]-302) and index.

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