Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: Mason, OH : Thomson/South-Western, c2007.Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.82 SHI (Browse shelf(Opens below))	Available	BMFL23080824

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Previous	658.812 LUC Customer service : skills for success /	658.812 MUT Customer relationship management : Electronic Customer Care in the New Economy /	658.812 ROB Customer relationship management : how to turn a good business into a great one! /	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications /	658.823 BLA Brands that rock /	658.827 HAI Brand failures : the truth about the 100 biggest branding mistakes of all time /	658.827 KEL Strategic brand management : a European perspective /	Next

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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