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Marketing management / Philip Kotler...[et al.]

Contributor(s):

KOTLER, Philip

Material type: Text

TextPublication details: New Jersey : Prentice Hall, ca. 2003.Edition: 14th edDescription: xxvi,596p. : ill. (some col.) ; 26cmSubject(s):

Marketing -- Management

DDC classification:

22 658.8 MAR

Summary: Business management publication of the American Marketing Association that offers insight into the profession of marketing. Presents articles on the many aspects of marketing including global, service, law and profiles.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 MAR (Browse shelf(Opens below))	Available	00011343

Includes bibliography and index

Business management publication of the American Marketing Association that offers insight into the profession of marketing. Presents articles on the many aspects of marketing including global, service, law and profiles.

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