Includes bibliographical references (p. 259-263) and index.

Business overview -- The home-based business advantage -- Buying franchises and other businesses -- Preparation, production, and distribution -- Planning your business -- Choosing great names and locations -- Licenses, permits, and business formation -- Outfitting the office -- Show me the money -- Creating a great image -- Let the numbers do the talking -- Law, taxes, and insurance -- Bootstrap financing -- Setting up shop at bargain prices -- Growing your business without big bucks -- Successful advertising strategies -- Successful marketing strategies -- Caring for customers and employees -- Business jujitsu -- Business success secrets.