Theory of consumer behaviour / Shri Prakash.
Material type:
- 9788125940593
- 22nd ed. 658.834 PRA
Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.834 PRA (Browse shelf(Opens below)) | Available | 00010971 | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.834 PRA (Browse shelf(Opens below)) | Available | 00010972 | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.834 PRA (Browse shelf(Opens below)) | Available | 00010973 |
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658.83 ZIK Exploring marketing research / | 658.8302854678 FOR Internet marketing intelligence : research tools, techniques, and resources / | 658.834 PRA Theory of consumer behaviour / | 658.834 PRA Theory of consumer behaviour / | 658.834 PRA Theory of consumer behaviour / | 658.834 SCH Consumer behavior / | 658.8342 SOL Consumer behavior : buying, having, and being / |
Includes index
Theory of consumer behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems.
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