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Theory of consumer behaviour / Shri Prakash.

By: Material type: TextTextPublication details: Noida : Vikas publishing house, c2010.Description: 588p. : ill. ; 28cmISBN:
  • 9788125940593
Subject(s): DDC classification:
  • 22nd ed. 658.834 PRA
Summary: Theory of consumer behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems.
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Holdings
Item type Current library Collection Call number Status Barcode
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.834 PRA (Browse shelf(Opens below)) Available 00010971
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.834 PRA (Browse shelf(Opens below)) Available 00010972
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.834 PRA (Browse shelf(Opens below)) Available 00010973

Includes index

Theory of consumer behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems.

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