How to develop a professional portfolio : a manual for teachers / Dorothy M. Campbell ... [et al.]

Contributor(s):

Campbell, Dorothy M

Material type: Text

TextPublication details: Boston : Pearson, c2004.Edition: 3rd edDescription: vi, 106 p. ; 23 cmISBN:

0205393411

Subject(s):

DDC classification:

371.144 HOW 22nd ed.

LOC classification:

LB2838 .H56 2004

Summary: Develop a Successful Advertising Plan is a first-rate guide to creating original advertising and putting it into action through a comprehensive advertising plan. Completely revised and updated, this new edition covers it all - from generating ideas, to market research and marketing planning, to creative strategy development, to managing advertising media.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Education	371.144 HOW (Browse shelf(Opens below))	Available	00002125

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Develop a Successful Advertising Plan is a first-rate guide to creating original advertising and putting it into action through a comprehensive advertising plan. Completely revised and updated, this new edition covers it all - from generating ideas, to market research and marketing planning, to creative strategy development, to managing advertising media.

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