Art of advertising / Arun Mahapatra

By:

Mahapatra, Arun

Material type: Text

TextSeries: Books on management. 33 Publication details: New Delhi : Lotus Press, c2015.Description: vi,164p. ; 22cmISBN:

9788183822053

Subject(s):

Advertising

DDC classification:

22nd ed. 659.1 MAH

Summary: This book is designed for the purpose of enabling readers to gain an insight into how the world of advertising figures in the logistics of business expansion, and incorporates case studies and examples that would enable them to understand the techniques and rules of advertising as they are constantly being redefined.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	NFIC	659.1 MAH (Browse shelf(Opens below))	Available	00010516
Books	CUoM Library General Stacks	NFIC	659.1 MAH (Browse shelf(Opens below))	Available	00010515

Include bibliography.

This book is designed for the purpose of enabling readers to gain an insight into how the world of advertising figures in the logistics of business expansion, and incorporates case studies and examples that would enable them to understand the techniques and rules of advertising as they are constantly being redefined.

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