Pearson custom business resources / compliied by Vipul Bhatt

By:

BHATT, Vipul

Material type: Text

TextPublication details: Boston : Pearson, c2012.Description: ii, 422p. : ill. (some col.) ; 28cmISBN:

978-1-256-55426-4

Subject(s):

Consumer behavior -- Textbooks. Market surveys. Consumer behavior

DDC classification:

22nd ed. 339 BHA

Summary: Custom edition for the course MARKETING 4220, Consumer behavior, University of Missouri--Columbia. Chapters selected from Consumer behavior: buying, having, and being, tenth edition by Michael R. Solomon, 2013.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	NFIC	339 BHA (Browse shelf(Opens below))	Available	00006235

Includes index

Custom edition for the course MARKETING 4220, Consumer behavior, University of Missouri--Columbia. Chapters selected from Consumer behavior: buying, having, and being, tenth edition by Michael R. Solomon, 2013.

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