Principles of markertig / Philip Kotler, Gary Armstrong

By:

KOTLER, Philip

Contributor(s):

Gary Armstrong

Material type: Text

TextPublication details: Boston : Pearson, c2012.Edition: Global 14 edDescription: 637p. : ill. (some col.) ; 27cmISBN:

0-273-75243-X

Subject(s):

Markedsføring

DDC classification:

22nd ed. 658.8 KOT

Summary: An introduction to marketing, this book provides coverage of the fundamentals and offers insights into recent developments. It looks at the characteristics of the target market, examines the development of the marketing mix and discusses ways to get the product to the market

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 KOT (Browse shelf(Opens below))	Available	00010601

Includes bibliography and index

An introduction to marketing, this book provides coverage of the fundamentals and offers insights into recent developments. It looks at the characteristics of the target market, examines the development of the marketing mix and discusses ways to get the product to the market

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