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Opening the marketable to small enterprise : where magic ends and development begins / Ton de Wilde, Stijntje Schreurs; with Arleen Richman

By: Contributor(s): Material type: TextTextPublication details: London : IT Publications, c1991.Description: xii, 155p. : ill. ; 23cmISBN:
  • 1-85339-093-3
Subject(s): DDC classification:
  • 22nd ed. 338.642091724 WIL
Summary: "Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth.
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Item type Current library Collection Call number Status Barcode
Books Books CUoM Library General Stacks Economics 338.642091724 WIL (Browse shelf(Opens below)) Available 00010287

Includes bibliography and index

"Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth.

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