Political campaign communication : principles and practices / Judith S. Trent, Robert V. Friedenberg.
Material type:
TextSeries: Communication, media, and politicsPublication details: Lanham : Rowman & Littlefield Publishers, c2008.Edition: 6th edDescription: xii, 436p. ; 23cmISBN: - 9780742553026 (cloth : alk. paper)
- 0742553027 (cloth : alk. paper)
- 9780742553033 (pbk. : alk. paper)
- 0742553035 (pbk. : alk. paper)
- 324.73 TRE 22nd ed.
- JF1001 .T73 2008
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | NFIC | 324.73 TRE (Browse shelf(Opens below)) | Available | 00004098 |
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| 324.609678 MWO Mwongozo wa utatuzi wa migogoro ya uchaguzi Tanzania / | 324.7 TRE Political campaign communication : | 324.70973 ELE The electoral challenge : | 324.73 TRE Political campaign communication : | 324.79678 CHA The 2004 neighbourhood, Hamlet and village council elections / | 324.9678 NOR Election management in Tanzania : | 325.3 MCE Postcolonialism, decoloniality and development / |
Includes bibliography and index
Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
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