Which ad pulled best? : (Record no. 9419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00714nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211217180234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200211b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844233153 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SAUT Mbeya Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 659.1 BUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10359 |
| Personal name | Burton, Philip Ward |
| 245 ## - TITLE STATEMENT | |
| Title | Which ad pulled best? : |
| Remainder of title | 50 case histories how to write and design ads that work / |
| Statement of responsibility, etc. | Philip Ward Burton, Scott C. Purvis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 144p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 365 ## - TRADE PRICE | |
| Price amount | $19.95 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 9700 |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 10360 |
| Topical term or geographic name entry element | Advertising copy |
| General subdivision | Evaluation. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10361 |
| Personal name | Scott C. Purvis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 659.1 BUR | 00008493 | 05/04/2021 | 02/11/2020 | Books |