Normal view MARC view ISBD view

Strategic public relations management : (Record no. 30638)

MARC details
000 -LEADER
fixed length control field	02803cam a2200421 i 4500
001 - CONTROL NUMBER
control field	18203735
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251223104447.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140627s2015 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2014023917
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415517690
Qualifying information	paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415517683
Qualifying information	hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	9781315754833 (ebook)
035 ## - SYSTEM CONTROL NUMBER
System control number	18203735
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	CUoM
Description conventions	rda
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD59
Item number	.A97 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.2 AUS
Edition number	23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	BUS024000
--	BUS052000
Number source	bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Austin, Erica Weintraub.
245 10 - TITLE STATEMENT
Title	Strategic public relations management :
Remainder of title	planning and managing effective communication programs /
Statement of responsibility, etc.	Erica Weintraub Austin, Bruce E. Pinkleton.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	New York ;
--	London :
Name of producer, publisher, distributor, manufacturer	Routledge, Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice	2015.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 389 pages ;
Dimensions	24 cm.
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
490 0# - SERIES STATEMENT
Series statement	Routledge communication series ;
Volume/sequential designation	10
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (pages 361-372) and indexes.
520 ## - SUMMARY, ETC.
Summary, etc.	"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"--
Assigning source	Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS / Education.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS / Public Relations.
Source of heading or term	bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Pinkleton, Bruce E.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Dewey Decimal Classification	Business Management/Accounting/Marketing	CUoM Library	CUoM Library	General Stacks	12/23/2025	659.2 AUS	00014863	12/23/2025	12/23/2025	Books
Dewey Decimal Classification	Business Management/Accounting/Marketing	CUoM Library	CUoM Library	General Stacks	01/05/2026	659.2 AUS	00014970	01/05/2026	01/05/2026	Books
Dewey Decimal Classification	Business Management/Accounting/Marketing	CUoM Library	CUoM Library	General Stacks	01/05/2026	659.2 AUS	00014969	01/05/2026	01/05/2026	Books