Consumer behavior : (Record no. 29518)

MARC details
000 -LEADER
fixed length control field 01334cam a2200361 i 4500
001 - CONTROL NUMBER
control field 18467816
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240702164608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150128s2016 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015003823
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259232541
Qualifying information (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency CUoM
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.33.U6
Item number H38 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973 MOT
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
9 (RLIN) 13542
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. David L. Mothesbaugh, Del I. Hawkins; Contributing Authors, Linda L. Mothersbaugh, Gail Tom
250 ## - EDITION STATEMENT
Edition statement 13th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 786 p. :
Other physical details color ill. ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Hawkins's name appears first on earlier editions.
500 ## - GENERAL NOTE
General note Includes index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision United States.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 13544
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Business Management/Accounting/Marketing CUoM Library CUoM Library General Stacks 07/02/2024   658.83420973 MOT 00012401 07/02/2024 07/02/2024 Books
    Dewey Decimal Classification     Business Management/Accounting/Marketing CUoM Library CUoM Library General Stacks 07/05/2024   658.83420973 MOT 00012470 07/05/2024 07/05/2024 Books
    Dewey Decimal Classification     Business Management/Accounting/Marketing CUoM Library CUoM Library General Stacks 07/08/2024   658.83420973 MOT 00012469 07/08/2024 07/08/2024 Books

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