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Marketing management / (Record no. 29197)

MARC details
000 -LEADER
fixed length control field	02511cam a22003134a 4500
001 - CONTROL NUMBER
control field	17148067
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240517155227.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120203s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2012003788
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781292248448
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	CUoM
042 ## - AUTHENTICATION CODE
Authentication code	pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	e------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.M35224 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 MAR
Edition number	23
245 00 - TITLE STATEMENT
Title	Marketing management /
Statement of responsibility, etc.	Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement	4th European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow, England ;
--	New York :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2019
300 ## - PHYSICAL DESCRIPTION
Extent	xxxix, 1022 p. :
Other physical details	. col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Preface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Geographic subdivision	Europe
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=0951101f27b4778515215ed3eeedf233">http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=0951101f27b4778515215ed3eeedf233</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	eBooks

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Business Management/Accounting/Marketing	eBooks	eBooks	eBooks	05/17/2024		658.8 MAR	BMFL24050096	05/17/2024	05/17/2024	eBooks