M ARKETING COMMUNICATION (Record no. 28067)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00657nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230828123803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230828b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041523039 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUCoM |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.4 VAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varey,Richard J. |
| 9 (RLIN) | 12666 |
| 245 ## - TITLE STATEMENT | |
| Title | M ARKETING COMMUNICATION |
| Remainder of title | PRINCIPLES AND PRACTICE |
| Statement of responsibility, etc. | Richard J.Varey |
| 250 ## - EDITION STATEMENT | |
| Edition statement | rev.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,416p.: |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and bibliography |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Technology |
| 9 (RLIN) | 12669 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=f0c6fea55ab5776d3d7b98075b955797">http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=f0c6fea55ab5776d3d7b98075b955797</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | eBooks |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Management/Accounting/Marketing | eBooks | eBooks | eBooks | 08/28/2023 | 658.4 VAR | BMFL23080854 | 08/28/2023 | 08/28/2023 | eBooks |