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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 772 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256139504 0256206821 (International student ed.)

LCCN: 95009132

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1009.5 / .C35 1996

Dewey Class. No.: 658.848 CAT

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