Public relations writing :
BIVINS, Thomas H.
Public relations writing : the essentials of style and format / Thomas H. Bivins. - 7th ed. - New York : McGraw-Hill, c2011. - xv, 330p. : ill. ; 23cm.
Includes index
In the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
9780073511986
Public relations--United States.
Public relations.
Public relations--Authorship. --United States
808.066659 BIV
Public relations writing : the essentials of style and format / Thomas H. Bivins. - 7th ed. - New York : McGraw-Hill, c2011. - xv, 330p. : ill. ; 23cm.
Includes index
In the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
9780073511986
Public relations--United States.
Public relations.
Public relations--Authorship. --United States
808.066659 BIV