Contemporary business /

Kurtz, David L.

Contemporary business / At head of title: Boone & Kurtz's David L. Kurtz. - 14th ed., 2012 update ed. - Hoboken, N.J. : John Wiley, c2012. - xxxii, 598p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

Contemporary Business, is a comprehensive introductory textbook. Rooted in the basics of business, this course provides students with some answers to these questions and a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Driverless cars, mobile commerce, the Internet of Things, cloud computing, crowdsourcing-with such revolutionary innovations, the business environment continues to transform as information explodes and physical, virtual, and electronic environments blend. As traditional companies and startups continue to innovate, ongoing change is causing a radical transformation in today's business environment, where new industries, business models, and technologies are continually being discovered. The result is exciting new opportunities and growth-oriented career prospects for business students

9781118010303 (pbk.) 1118010302 (pbk.)

2012382484


Management.
Business.
Entrepreneurship.

HD31 / .B6188 2012

650 KUR

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