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Media management : a casebook approach /

Media management : a casebook approach / Jan LeBlanc Wicks ... [et al.]. - 3rd ed. - Mahwah, NJ : Lawrence Erlbaum, 2004. - x, 326 p. : ill. ; 23 cm. - LEA's communication series .

Includes bibliographical references (p. 301-314) and indexes.

ISBN: 0805847154 9780805847154

LCCN: 2003040808

Subjects--Topical Terms:
Mass media--Management--Case studies.

Index Terms--Genre/Form:
Case studies.

LC Class. No.: P96.M34 / M4 2004

Dewey Class. No.: 302.23068 MED

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