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Critical Factors for Adoption of Customer Relationship Management : A Study of Palestine SMEs /

Critical Factors for Adoption of Customer Relationship Management : A Study of Palestine SMEs / Omar Hasan Salah et al. - Gateway East : Springer, 2023. - xvii, 124 p. : ill. ; 22cm. - SpringerBriefs in Business .

Includes bibliography and index

ISBN: 9789619983209

Subjects--Topical Terms:
Customer Relationship Management
CRM

Dewey Class. No.: 658.812 CRI

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